Brands looking to capitalize on the ‘permissible indulgence’ trend have turned to the candy aisle for inspiration. Catch a glimpse of what we saw at the National Association of Convenience Stores (NACS) annual show in Atlanta, October 1-4.
The Michigan-based bakery discovered that permissible indulgence continues to propel sweets, while personalization and flavor explorations are driving innovation by producers and intrigue from consumers.
Everyday indulgence has ended, as impulse purchases slow, social media takes over and regulations intensify, according to Euromonitor analyst Michael Schaefer.
